There is an increase in demand of mobile applications. This is because of the rise in the number of people who use smartphones. Mobile apps raise the value of a brand. This in turn increases the number of customers. You need to know in advance the platform your app will be built on. Choosing the right platform is a vital decision when developing an app. Below are a few things that will guide you.
It is essential for you to know your market shares. This are things like Android has 80 percent of people who use mobile devices while Apple has 14 percent. Countries such as Japan, US and Australia like iSO. African and Asian countries prefer Android. You need to ensure you know your target audience in advance. It is important you consider demographics. Because it is affordable, low income groups prefer Android. Medium or high income groups opt for iPhones.
Put inot consideration content. This will play a significant role in choosing mobile app platform. iOS devices have a wide variety of app categories which can be explored when downloading mobile app. You will find that iSO users like downloading many apps especially gaming and entertainment. Android users like downloading social apps. It is important you consider the content categories when selecting mobile app platform. It is essential you put into consideration the conversion rates. The rates are normally high for iSO users.
Also, iSO users are more than willing to buy apps. This shows that you will get a higher revenue as compared to Android apps. If you want to develop a mobile app as a product such as a gaming app then iSO is the best platform. It is important to note that price changes depending on the platform you choose. You need to do investigation to know the cost. It is important you consider customization when choosing a mobile app development platform. Android is preferred by most developers because it offers many features and customization. iSO on the other hand is limiting.
Additionally, launching your app on an app store is easier on Android. This is due to the fact that it is easier when you do it on Google play compared to Apple’s App Store. Put into consideration mobile app that comes with a specific hardware. Take advantage of the features that are built in like GPS and camera. Getting access to a specific hardware when you need native applications is not a major issue. There needs to also be an advanced network access for a route that requires cross platform development. It is essential you know your apps true behavior. At times audio and video channels can be weird. However, this can b easily solved by using Xamarin Android and iSO mobile tools.